Amul, India’s beloved dairy brand, is breaking new ground by launching its fresh milk products in the international market. The Gujarat Cooperative Milk Marketing Federation (GCMMF), which operates Amul, has partnered with the Michigan Milk Producers Association (MMPA), a 108-year-old dairy cooperative in the US, to make this historic move.
What You Need to Know:
- Fresh Milk Abroad: For the first time, Amul’s fresh milk will be available outside India, catering to the Indian diaspora and the Asian population settled in the US.
- Strategic Collaboration: GCMMF has teamed up with MMPA, with each organization playing a crucial role. While MMPA handles milk collection and processing, GCMMF takes charge of marketing and branding.
- Variants Coming Soon: Within a week, four variants—Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim-n-Trim—will hit the shelves in cities like New York, New Jersey, Chicago, Washington, Dallas, and Texas.
- Future Prospects: Amul also plans to introduce other fresh milk products, including paneer, curd, and buttermilk, in the US market.
This landmark initiative reflects Amul’s commitment to quality and innovation. As the iconic dairy brand expands its footprint, it continues to win hearts both at home and abroad.
Disclaimer: This article is for informational purposes only and does not constitute financial advice or endorsement.
