Gurgaon-based Startup Sees Investment from Amazon and Others
Fix My Curls, a leading haircare brand catering to curly and wavy hair, has secured seed funding in a round led by Amazon Smbhav Venture Fund. This fund, focused on empowering small and medium businesses, is joined by investors India Quotient and DSG Consumer Partners in backing Fix My Curls’ mission.
While the exact funding amount remains undisclosed, Fix My Curls has outlined its plans for the fresh capital. The brand aims to utilize the funds to:
- Expand its Product Portfolio: Develop and launch new innovative haircare products specifically designed for textured hair types.
- Drive Haircare Innovation: Invest in research and development to further enhance their product line and cater to the unique needs of curly and wavy hair.
- Strengthen Leadership: Build a robust leadership team to steer the company towards future growth.
- Target New Markets: Expand their customer base by reaching out to consumers in tier II and III cities across India.
Catering to the Curls Community
Founded in 2020 by Gurugram entrepreneur Anshita Mehrotra, Fix My Curls has carved a niche in the haircare market. The brand offers a curated range of products specifically formulated for curly, wavy, and coily hair textures. This targeted approach has resonated with consumers, and Fix My Curls has gained significant traction in a relatively short period.
Amazon Smbhav Venture Fund: Backing the Next Generation
Amazon’s investment through Smbhav Venture Fund signifies their commitment to fostering innovation among promising startups. Abhijeet Muzumdar, VP Corporate Development at Amazon and Head of the Smbhav Venture Fund, commented, “We are excited to partner with Fix My Curls for the next phase of their growth. Anshita and her team are bringing a comprehensive range of products for textured hair, and we believe in their vision.”
This seed funding round is a significant milestone for Fix My Curls. With the backing of established investors and a clear roadmap for growth, the brand is well-positioned to become a leading player in the haircare market for people with curly and wavy hair.
